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New Maruti SUV Coming Soon — Will It Be Called the Escudo?

New Maruti SUV Coming Soon — Will It Be Called the Escudo?

Is the legendary Escudo name coming back to India’s SUV market? Maruti Suzuki is set to introduce a new compact SUV. This has fans eagerly waiting.

The company is working on a vehicle called Y17. It will sit between the Brezza and Grand Vitara. Sources say it will be called Escudo, a name Maruti Suzuki trademarked in India last year.

The Escudo name has a rich history worldwide. Suzuki used it for the Vitara in Japan. This suggests the new SUV will be of high quality.

This SUV will be built on Suzuki’s Global C platform. It promises more room thanks to a longer wheelbase. Unlike the Grand Vitara, it will be sold at Arena dealerships. This means it will likely be more affordable for Indian buyers.

Key Takeaways

  • Maruti Suzuki is developing a new compact SUV with the internal code Y17
  • The vehicle will be positioned between the Brezza and Grand Vitara models
  • Strong rumors suggest it will carry the Escudo nameplate, already trademarked in India
  • The SUV will be built on Suzuki’s Global C platform with extended wheelbase
  • Arena dealerships will sell the model, targeting a more affordable price segment
  • The Escudo name has international heritage as the Vitara’s badge in Japan

Introduction to Maruti’s New SUV

Maruti Suzuki is getting ready to launch a new SUV that’s making everyone excited. They’re aiming to fill the gap between their Brezza and Grand Vitara. This move is to compete with Hyundai Creta, Kia Seltos, and Volkswagen Taigun in the compact SUV market.

Overview of Maruti Suzuki’s Market Strategy

Maruti knows what Indian car buyers want. They want premium features without spending too much. This new SUV is designed to grab a bigger piece of the growing SUV market in India.

Upcoming SUV launch preview

The brand is all about affordable technology and saving fuel. They offer CNG options in many of their cars. This shows they care about the environment and are different from others.

Anticipated Features and Specifications

The new SUV will have amazing features that match more expensive cars:

  • Redesigned dashboard with premium materials
  • Large touchscreen infotainment system with wireless connectivity
  • Fully digital instrument cluster
  • Panoramic sunroof for an airy cabin feel
  • Ventilated seats for comfort in Indian weather
  • 1.5-liter K15C petrol engine with mild-hybrid technology
  • Choice of 5-speed manual or 6-speed automatic transmission

These features make the new SUV a big deal in the compact SUV world. It offers top-notch features at a good price.

History of the Escudo Nameplate

The Escudo nameplate has a deep history in Suzuki’s global lineup. It was inspired by Portugal’s old currency. This name brings a sense of adventure and international flair.

In Japan and other places, Suzuki called their compact SUV the Escudo. But in the West, it was known as the Vitara. This shows how Suzuki adapts to different markets with its branding.

Previous Models and Their Impact

The first Escudo came out in 1988. It was a reliable and off-road-ready SUV. Over the years, it changed from a tough utility vehicle to a modern crossover.

The second generation, from 1997 to 2005, added more comfort without losing its adventurous feel. The third generation focused on being more city-friendly. It appealed to people who wanted a car for both city life and weekend adventures.

Escudo nameplate heritage

Evolution of the SUV Segment in India

India’s SUV market has grown a lot in the last ten years. Maruti Suzuki was quick to notice this change. They launched hits like the Brezza and Grand Vitara.

Maruti has a two-product strategy for SUVs. They aim to attract both compact and mid-size SUV buyers. If they bring back the Escudo, it could help them stand out in the SUV market.

Model Launch Year Segment Sales Success
Vitara Brezza 2016 Compact SUV Over 700,000 units
Grand Vitara 2022 Mid-size SUV 120,000+ bookings
Fronx 2023 Crossover 100,000+ units

Expectations for the New Maruti SUV

The car world is excited about Maruti’s new affordable SUV. It’s a mix of style and practicality. This model is part of the Toyota-Maruti partnership, aiming at those who want SUV looks but don’t want to spend a lot.

New affordable SUV design concept

Design and Aesthetic Innovations

The new Maruti has a bold look. Its design has a squared-off stance, giving it a real SUV feel. It’s different from the sleek Grand Vitara, with a more upright face and clean lines.

Inside, Maruti aimed for a premium feel without the high cost. The cabin features:

  • Soft-touch materials on key touchpoints
  • Dual-tone upholstery for visual appeal
  • A large 10.25-inch touchscreen infotainment system
  • Improved dashboard layout with better ergonomics

Expected Engine and Performance Specifications

The power comes from a 1.5-liter K15C naturally aspirated petrol engine. It has mild-hybrid technology. This engine balances performance and fuel efficiency well, fitting India’s market.

Customers can pick between a 5-speed manual or a 6-speed torque converter automatic. The partnership chose to skip the strong-hybrid powertrain of the Grand Vitara. This keeps prices lower for more people.

What Sets the Escudo Apart?

The New Maruti SUV Coming Soon — Will It Be Called the Escudo? This question is important as Maruti Suzuki gets ready to launch a new car. It will sit between the Brezza and the Grand Vitara. This new model aims to offer great value by mixing affordability with top-notch features.

Distinctive Features of the Escudo

The Escudo is built on the Global C platform with a longer wheelbase. It shows Maruti’s dedication to safety and innovation. It comes with:

  • Six airbags across all variants
  • ABS with EBD for better braking
  • Electronic Stability Control (ESC)
  • Hill hold assist for safe driving
  • All-wheel disc brakes for better stopping

New Maruti SUV Coming Soon features

The car aims for a 5-star Bharat NCAP rating. This shows Maruti’s focus on keeping passengers safe. The higher trims might have a 360-degree camera and basic ADAS tech.

Comparison with Competitors in the Indian Market

The SUV market in India is very competitive. But the Escudo stands out. It’s priced between the Brezza and Grand Vitara, making it a great choice for those wanting premium features but not the high price.

Speculations Around the Name ‘Escudo’

The car world is buzzing with excitement about Maruti Suzuki’s new compact SUV. Last year, they trademarked two names in India: Escudo and Torqnado. This has led to lots of guesses about which name will be used.

Maruti Suzuki Escudo nameplate speculation

Fan Theories and Insights from Experts

Car forums and social media are full of debates about the Escudo name. Fans remember the original Grand Vitara, sold as Escudo in some places. The name has a rich history from Suzuki’s global lineup, tied to the Vitara in Japan.

Experts think the Escudo badge could give Maruti Suzuki a unique spot in the SUV market. The name’s Portuguese origin adds a unique touch that might attract Indian buyers. This could make the car stand out in a crowded market.

Maruti Suzuki’s Branding Strategy

Using the Escudo name fits well with Maruti Suzuki’s SUV branding strategy. They’ve used well-known international names before, creating instant recognition. This approach helps the brand connect with global heritage while staying local.

The compact SUV market needs something new, and Escudo could be the key for Maruti Suzuki. The company is ready to update its SUV lineup quickly, matching changing tastes with bold names.

Release Date and Availability

The Indian auto market is excited as Maruti Suzuki gets ready to launch a new SUV. Experts say it will hit the market in September 2025, just before Diwali. This is the perfect time for car sales to rise in India.

Timeline for Launch in India

Maruti Suzuki is rushing to launch this SUV to catch the festive season demand. The September 2025 launch is ideal for Diwali shoppers. It also fits with Maruti’s plans to grow, including electric vehicles at their new Gujarat facility.

The SUV will be sold through Maruti’s Arena retail network, not Nexa showrooms. This makes it easier for more people to buy it in cities and towns.

Pre-booking Information and Expected Pricing

The SUV’s price is expected to be around Rs 9.7 lakh, making it a good deal. It will be priced between the Brezza and Grand Vitara models. This could draw in customers who want quality without spending too much.

  • Expected price: Rs 9.7 lakh (ex-showroom)
  • Distribution: Arena dealership network
  • Pre-booking: Details expected by July 2025
  • Launch window: September 2025

The strategic pricing is about one lakh rupees less than the Grand Vitara. It’s also close to the top Brezza variants. This could attract buyers who want good features at a fair price.

Customer Reactions and Market Predictions

The automotive world in India is buzzing with excitement about Maruti’s new compact SUV. Social media is full of talks and guesses about this affordable car. It’s expected to change the game in the competitive segment.

Social Media Buzz and Consumer Interest

Twitter and Instagram are filled with thousands of posts about the upcoming launch. Car lovers are thrilled about the features this SUV will have at a good price. The main topics include:

  • Panoramic sunroof availability in an affordable SUV
  • Ventilated seats for Indian weather conditions
  • Suzuki Connect technology for smartphone integration
  • CNG variant options for fuel efficiency

YouTube channels focused on cars have millions of views on videos about this model. The excitement is high among first-time buyers. They want a car that’s packed with features but won’t cost too much.

Forecasted Sales and Market Reception

Experts think this SUV will sell well in its first year. It’s placed perfectly between other successful models. They believe it will take a big share of the market, currently held by Hyundai Creta and Kia Seltos.

The Arena dealership network’s wide reach in India makes the SUV more accessible. This, along with Maruti’s reliable service network, will help it gain popularity in smaller cities.

Conclusion: What Lies Ahead for Maruti SUV Enthuisiasts

Maruti Suzuki is at a key moment in its SUV journey. The company is pushing hard into the compact SUV market. It wants to grab every segment it can.

The Y17-codenamed vehicle is joining Maruti’s lineup. It aims to fill a gap between current models. This move is based on years of knowing what Indian customers want.

Final Thoughts on the Escudo Potencial

The Escudo name might return, bringing both nostalgia and excitement. This compact SUV will have features that match top segment leaders. It will also keep Maruti’s value reputation.

The wide service network across India is a big plus. This SUV, whether Escudo or not, shows Maruti’s aim to grow its range.

Future of Maruti Suzuki in the SUV Segment

Maruti’s SUV plans go beyond one model. The electric e Vitara and other launches show the brand’s new market leadership. The Toyota-Maruti partnership adds advanced tech and shared skills to new cars.

As India’s SUV market grows fast, Maruti Suzuki is ready to lead. It will do this with competitive prices, reliable cars, and wide availability.

The new compact SUV is a big step for Maruti. It’s moving from being a small-car expert to a full automotive brand. With many SUVs coming and the Toyota-Maruti partnership, fans can look forward to more exciting cars. The SUV market in India will get more competitive, but Maruti’s deep understanding of the market will keep it ahead.

FAQ

What is the expected launch date for the new Maruti SUV?

The new Maruti SUV, called Y17, is set to launch before Diwali 2025. It might debut around September. This timing aims to catch the buying surge during the festival season.

Will the new SUV be called Escudo?

Maruti Suzuki trademarked Escudo and Torqnado in India last year. Escudo has a strong history, used for the Suzuki Vitara in Japan. It’s a top choice for this new compact SUV.

What will be the price range of the new Maruti SUV?

The SUV’s starting price is expected to be around Rs 9.7 lakh (ex-showroom). It will be priced to compete with the Brezza’s mid-variant. It will also undercut the base Grand Vitara by about one lakh rupees.

Which dealership network will sell this SUV?

The SUV will be sold through Maruti’s Arena dealerships. This ensures wider accessibility and keeps its affordable price. The Grand Vitara, sold through Nexa, is more premium.

What engine options will be available?

The SUV will have a 1.5-liter K15C naturally aspirated petrol engine. It will come with mild-hybrid technology and a choice of 5-speed manual or 6-speed automatic transmission. A CNG variant is also expected.

How will it compete with rivals like Hyundai Creta and Kia Seltos?

The new Maruti SUV will compete in the compact SUV segment. It will face rivals like Hyundai Creta, Kia Seltos, and others. It aims to win market share with competitive pricing and features.

What are the key features expected in this SUV?

The SUV will have a 10.25-inch touchscreen infotainment system. It will also have a fully digital instrument cluster, panoramic sunroof, and ventilated seats. It will have 360-degree camera and six airbags as standard.

What platform will the new SUV be based on?

The SUV will be built on Suzuki’s Global C platform. It will have a longer wheelbase for more cabin space. This platform ensures better interior and safety.

How does this fit into Maruti’s overall SUV strategy?

The new SUV fills a gap between the Brezza and Grand Vitara in Maruti’s lineup. It shows Maruti’s commitment to SUVs. It’s part of a strategy that includes the upcoming electric e Vitara.

Will the Escudo achieve good safety ratings?

The vehicle is expected to get a 5-star Bharat NCAP rating. It will have standard safety features like six airbags and ABS with EBD. It will meet safety expectations in the Indian market.

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