Every 90 seconds, a new family in India drives home a Tata Nexon. This makes it the top SUV for two years running. Over 500,000 units have been sold, proving it’s India’s #1 Car.
The Tata Nexon changed the Indian car scene when it launched six years ago. It quickly became the best-selling car, beating Maruti Suzuki Brezza and Hyundai Venue. It shows people want safe, stylish, and feature-rich cars.
In June 2023, the Nexon’s sales showed it’s a leader in both traditional and electric cars. It helps Tata Motors in two big ways. It boosts their ICE market and leads in electric mobility in Indian cities.
Key Takeaways
- Tata Nexon maintains its position as India’s best-selling SUV for two straight years
- Over 500,000 families across India now own a Nexon, a milestone from its 2017 debut
- The model dominates the sub-4 meter SUV segment, beating Maruti Brezza and Hyundai Venue
- Nexon plays a key role in both ICE and electric vehicle markets for Tata Motors
- June 2023 sales figures confirm continued market leadership in compact SUV category
Introduction to the Tata Nexon
The Tata Nexon has quickly become a leader in India’s compact SUV market. It combines modern tech, practical design, and great value. This makes it a hit with today’s car buyers.
It stands out by having premium features usually found in pricier cars.
Overview of the Tata Nexon’s Popularity
Sales figures show the Tata Nexon’s big success. It’s often among India’s top-selling cars every month. It attracts many buyers, from young professionals to families.
Its affordable price and safety tech make it a favorite in cities and towns.
Key Features That Drive Sales
The interior is a highlight, with a 7-inch touchscreen infotainment system at its heart. It has customizable themes and colors. The IRA connected car tech lets you control your car from your phone.
Voice commands work in English and Hindi, making it easy for more drivers.
Premium features include:
- 8-speaker Harman sound system for concert-quality audio
- Spacious 350-liter boot capacity for luggage needs
- 15-liter cooled glovebox keeping drinks cold
- Rear AC vents with 12V charging socket
- Door pockets with built-in umbrella holders
These features make the Tata Nexon a comfortable ride for all. The rear seats have plenty of legroom and headspace, perfect for long trips.
What is ADAS?
Modern cars are getting smarter every day. Advanced Driver Assistance Systems (ADAS) are a big step forward in car safety. They act like a co-pilot, helping drivers stay safe and confident on the road.
As Indian roads get busier, ADAS technology is key in preventing accidents. It helps save lives.
Definition of Advanced Driver-Assistance Systems
ADAS uses cameras, sensors, and radar to watch what’s around your car. It checks for dangers in real-time and warns the driver. A car with ADAS can spot other cars, people, and road signs on its own.
Some important ADAS features are:
- Autonomous Emergency Braking (AEB)
- Forward collision alert
- Lane departure warning
- Traffic sign recognition
- 360-degree camera systems
- Lane change assist

Benefits of ADAS for Drivers
ADAS makes long drives and city traffic less stressful. It gives drivers extra eyes on the road. Studies show cars with ADAS have fewer accidents.
Driver fatigue is less of a risk with ADAS. It watches blind spots and keeps a safe distance automatically.
The Role of ADAS in the Tata Nexon
Tata Motors has added ADAS to cars like the Harrier and Safari. But the Nexon focuses on traditional safety features. This makes the Nexon more affordable without sacrificing safety.
The Red Dark Edition: A Stylish Upgrade
The Red Dark Edition is a top-of-the-line version of the Tata Nexon. It combines sleek design with unique features. This edition turns the standard SUV into a standout vehicle with its color choices and interior touches.
Design Elements of the Red Dark Edition
The outside has an Oberon Black paint job, making it look bold on Indian roads. Inside, Carnelian Red accents pop against the dark background. The dashboard gets a glossy white finish with tri-arrow designs.

The steering wheel is wrapped in premium leather, adding a sporty feel. Ambient lighting around the sunroof makes night drives feel luxurious. It makes every trip feel special.
Unique Features That Stand Out
Several features make the Red Dark Edition stand out:
- 4-way powered passenger seats with Boss mode functionality
- Exclusive tri-arrow design elements throughout the cabin
- Premium leather-wrapped steering wheel with flat-bottom design
- Ambient lighting system integrated with the sunroof
- Carnelian Red interior accents on seats and door panels
Target Audience for the New Edition
The Red Dark Edition is for young professionals and urban families. They want style and practicality in their vehicles. This edition meets their needs with its unique look and Tata Nexon’s safety and reliability.
Safety Features of the Tata Nexon
The Tata Nexon is a top choice in India, thanks to its focus on safety. This compact SUV leads in vehicle safety technology, winning global safety awards. It gives families peace of mind with its full safety package.
Enhanced Protection for Passengers
The Nexon offers many safety features for everyone inside. Key ones include:
- Dual front airbags as standard equipment
- Anti-lock Braking System (ABS) with Electronic Brakeforce Distribution (EBD)
- Corner Stability Control for improved handling
- Rear parking sensors with reverse camera display
- ISOFIX child seat anchors

The Nexon’s high-strength steel structure acts as a protective shell. It absorbs crash impact, keeping passengers safe. Its strong B-pillars and side beams add extra safety in side crashes.
Crash Test Ratings and Safety Standards
The Tata Nexon got a 5-star rating from Global NCAP, showing it’s very safe. It scored high in adult and child safety tests. These scores prove the Nexon’s advanced safety tech works well in real accidents.
Performance Analysis
Tata Motors has made the Nexon a standout performer on various roads. It has a strong engine and smart fuel use, perfect for Indian roads. Whether in the city or on highways, the Nexon offers a great drive for all.
Engine Specifications and Power Output
The Nexon comes with several engine options. The 1.2-liter turbocharged petrol engine makes 120 PS. Diesel engines go up to 1497cc, with torque from 170 Nm to 260 Nm. This gives the car enough power for quick overtakes and climbing hills.

Fuel Efficiency of the Tata Nexon
Fuel efficiency is a big plus for the Nexon. It can go up to 24.07 kmpl, saving money on fuel. With three drive modes – City, Sport, and Eco – you can adjust for different driving conditions.
| Engine Type | Power Output | Torque | Mileage |
|---|---|---|---|
| 1.2L Petrol Turbo | 120 PS | 170 Nm | 17.4 kmpl |
| 1.5L Diesel | 115 PS | 260 Nm | 24.07 kmpl |
Driving Experience Across Varied Conditions
Driving on highways is smooth, reaching 100 kmph at 2000 rpm. The 6-speed manual transmission makes city driving easy. Though there’s some turbo lag at low speeds, the engine and suspension are top-notch for long trips.
Competitive Landscape
The Indian SUV market is getting more competitive. Many car makers are trying to be the best. The Tata Nexon has become the top car in India by beating its rivals. It does this by focusing on what customers want and being smart about its features.
How Tata Nexon Stands Against Rivals
The Nexon competes with other popular cars in its price range. Each rival has its own strengths. But the Nexon stays ahead because of its safety and roomy interior.

| Model | Price Range (Rs. Lakh) | Key Strength |
|---|---|---|
| Tata Nexon | 7.99-14.49 | 5-star safety rating |
| Maruti Brezza | 8.26-13.01 | Service network |
| Hyundai Venue | 7.26-12.46 | Connected features |
| Maruti Fronx | 6.85-11.98 | Fuel efficiency |
| Hyundai Exter | 5.68-9.61 | Entry-level pricing |
Market Trends Influencing Car Purchases
Recent data shows SUVs with safety features are in demand. Buyers look for high crash test ratings and ADAS. The Nexon’s strong sales in May and June 2023 show it’s a favorite over Maruti Brezza and Hyundai Venue.
Customer Preferences in India
Indian families want cars that are affordable and have modern features. Safety is the top priority, followed by fuel efficiency and space. The Nexon meets these needs, making it a top choice for many.
Pricing and Variants
Tata Motors has set the Nexon’s price to reach various parts of the Indian market. The prices show the brand’s dedication to value and advanced features. This includes the car with ADAS technology in higher trims.
Pricing Strategy for Different Editions
The Nexon begins at Rs. 8.00 lakh for the Smart variant and goes up to Rs. 15.50 lakh for the Fearless Plus Dark Edition. Each model is designed for different buyers, with special features. The Creative and Fearless variants, priced between Rs. 10.00-13.50 lakh, offer a balance of features and cost.
Comparison with Competitors’ Pricing
Tata Motors has set the Nexon’s price to stay competitive:
| Model | Starting Price | Top Variant Price | ADAS Availability |
|---|---|---|---|
| Tata Nexon | Rs. 8.00 lakh | Rs. 15.50 lakh | Yes (Fearless variants) |
| Hyundai Venue | Rs. 7.94 lakh | Rs. 13.48 lakh | Limited features |
| Kia Sonet | Rs. 7.99 lakh | Rs. 15.69 lakh | Yes (HTX+ onwards) |
| Maruti Brezza | Rs. 8.34 lakh | Rs. 14.14 lakh | No |
Financing Options for Buyers
Tata Motors offers flexible financing through major banks and NBFCs. Interest rates start from 8.5% per annum with loans up to 7 years. There are special deals like zero down payment and exchange bonuses up to Rs. 40,000 for Tata owners.
Customer Feedback and Reviews
The Tata Nexon has caught the eye of many in India. Over 1,000 reviews give it 4.4 out of 5 stars. It’s a hit in the compact SUV market, thanks to its Advanced Driver Assistance Systems and solid performance.
Positive Reactions from Consumers
Many Nexon owners love its value and safety. They say it’s a great deal, with lots of safety features at a good price. The car’s roomy interior is a big plus, with comfy seats for three adults on long trips.
Drivers are happy with the car’s engine, which is powerful yet fuel-efficient. The suspension makes rides smooth, whether on the road or highway. People also like the car’s modern look and tech inside.
Critiques and Areas for Improvement
Even with its high ratings, there are things some customers wish were better:
- City fuel economy could be better for some
- Engine needs work at idle
- Gear shifts can feel rough, mainly at high speeds
- There’s not enough space for everyday items
- The infotainment system could have more features
- The AMT transmission seems old compared to others
Conclusion
The Tata Nexon becoming India’s #1 car is a big win. It shows a mix of smart design, top safety, and good prices that Indian families love. Its steady sales for two years show it’s a favorite among buyers.
Implications of Tata Nexon’s Market Leadership
The Nexon’s top spot shows people want cars that are safe. It has a 5-star Global NCAP safety rating, leading the sub-4 meter SUV segment. The Red Dark Edition keeps things exciting and new.
Being the leader means Tata Nexon has to set new standards. With JLR and EV plans, there’s a lot to look forward to. This includes better safety features and connectivity.
The Red Dark Edition shows Tata Motors’ commitment to new ideas. They offer unique styles and keep their cars appealing to many. This keeps the Nexon in the game as the market gets more competitive.
Future Outlook for Tata Nexon
The Tata Nexon is at a key point as safety tech in the Indian market keeps improving. It has sold over 500,000 units and leads in monthly sales. The SUV’s success in both gas and electric versions shows Tata Motors can meet changing needs.
This makes the Nexon ready for new tech in future models. ADAS features are the next step for the Nexon. Current models don’t have these, but future ones will to keep up with Hyundai Venue and Kia Sonet.
Features like radar cruise control, lane-keeping assist, and automatic emergency braking will be added. These will meet the growing need for safety tech in India. They will also keep the Nexon’s five-star Global NCAP safety rating.
The Nexon’s future looks bright. Tata Motors can use its strong market position to add better connectivity, cabin comfort, and powertrain options. The Nexon EV shows Tata’s focus on electric vehicles, balancing performance and green tech.
As Indian buyers get more tech-savvy, the Nexon needs to update its infotainment and digital features. It must keep its safety and practicality at the same time.
FAQ
What makes the Tata Nexon India’s top-selling car?
The Tata Nexon is India’s best-selling SUV for two years. It has a 5-star Global NCAP safety rating. It also has a 7-inch touchscreen and IRA connected car technology.
Its price is between Rs.5.50-9.30 Lakh. It has a big boot and is great value for money. Over 5 lakh families have bought it.
Does the Tata Nexon come with ADAS features?
The Tata Nexon does not have Advanced Driver Assistance Systems (ADAS) yet. Tata Motors has added these features to the Harrier and Safari.
Features like Autonomous Emergency Braking and 360-degree camera systems are not in the Nexon. But, future models might have these.
What are the unique features of the Red Dark Edition?
The Red Dark Edition has a special look. It has Oberon Black outside and Carnelian Red inside. It also has 4-way-powered seats and ambient lighting.
It has a gloss white dashboard and a sporty steering wheel. This makes it stand out from other Nexons.
How safe is the Tata Nexon compared to competitors?
The Tata Nexon has a 5-star Global NCAP safety rating. It is one of the safest SUVs in its class. It has ABS, rear parking sensors, and airbags.
It is safer than the Maruti Brezza and Hyundai Venue in crash tests. Its safety is top-notch.
What engine options and fuel efficiency does the Nexon offer?
The Nexon has engines from 1199cc to 1497cc. They make 113.42 to 118.35 bhp and 170 Nm to 260 Nm of torque. The updated 1.2-liter engine makes 120PS and gets 24.07 kmpl.
It has three drive modes for different conditions. It cruises comfortably at 100kmph at just 2000rpm.
How does the Nexon’s pricing compare to rivals like Maruti Brezza and Hyundai Venue?
The Nexon costs between Rs.5.50-9.30 Lakh. This is competitive with the Maruti Brezza and Hyundai Venue. The Nexon’s top models are priced higher than some Hyundai Venue models.
This is because of its better features and safety. The Nexon offers great value for money.
What do customers say about the Tata Nexon’s performance?
Customers give the Nexon 4.4/5 based on over 1,000 reviews. They love its value, comfortable ride, and spacious seats. It looks impressive on the road.
Some say it’s not great in the city, and the engine can be rough. The infotainment system feels a bit old compared to others.
What technology features does the Nexon offer?
The Nexon has a 7-inch touchscreen with IRA connected car tech. It also has voice command in English and Hindi. The sound system is top-notch.
It has a big glovebox, umbrella holders, and rear AC vents. There’s even a 12V socket for passengers.












































