Who Is Winning India’s Luxury EV Car Race?

India’s luxury EV market recorded strong year-on-year growth in July 2026. According to VAHAN data, 701 luxury EVs were registered during the month, up 59.3% from 440 units in July 2025.

However, July’s registrations were 17.2% lower than the record 847 luxury EVs registered in June 2026. BMW retained its leadership position, while Mercedes-Benz remained in second place and Tesla rapidly climbed to third, making the segment increasingly competitive.
The figures point to growing acceptance of electric mobility among India’s premium car buyers, even as monthly sales continue to fluctuate. German luxury brands continue to command a significant share of the market, but the growing presence of newer players such as Tesla is expanding competition in the segment.

BMW retained the top spot in India’s luxury EV market in July 2026, registering 368 electric cars during the month. The figure represents a 36.3% year-on-year increase from 270 units registered in July 2025.
BMW accounted for 52.5% of the luxury EV market in July, maintaining a commanding lead over its rivals. However, its monthly registrations fell 28.8% from the 517 units recorded in June 2026.
The German luxury carmaker had also led India’s luxury EV segment in the previous financial year. Its continued dominance highlights the growing acceptance of electric vehicles among premium car buyers in India.

Mercedes-Benz secured the second position in India’s luxury EV market in July 2026, registering 163 electric cars. This marked a 41.7% year-on-year increase from the 115 units registered in July 2025.
The brand held a 23.3% share of the luxury EV market in July. However, its registrations declined 32.9% from the 243 units recorded in June 2026.

Tesla secured third place in India’s luxury EV market in July 2026 with 115 registered units of the Model Y. This was a remarkable 202.6% increase from the 38 units registered in June.
Tesla captured a 16.4% share of the luxury EV market during the month. The performance is particularly notable as the company recorded no registrations in July 2025.
The sharp increase comes after Tesla reduced the prices of the Model Y, which appears to have boosted demand in India. The strong July performance has helped Tesla emerge as a serious contender in the country’s growing luxury EV segment

Volvo registered 49 electric cars in July 2026, marking a 6.5% increase from the 46 units recorded in July 2025. The brand also posted a 25.6% month-on-month growth, up from 39 units in June.
Volvo held a 7% share of India’s luxury EV market in July. While its registrations remained below the segment’s leading German brands, Volvo delivered stronger growth than several established rivals.
However, as the overall luxury EV market expands rapidly, Volvo’s market share has come under some pressure despite its increase in registrations.

Porsche registered just 6 electric cars in July 2026, down 25% from 8 units registered in both July 2025 and June 2026. The brand held a 0.9% share of India’s luxury EV market.

Audi and Lotus recorded no luxury EV registrations during the month.
Overall, BMW and Mercedes-Benz continued to dominate the segment, together accounting for more than 75% of India’s luxury EV registrations in July 2026. Their combined presence highlights the strong position of established German luxury brands, even as newer players such as Tesla continue to intensify competition.